About us

Our Philosophy | Great Customer Feedback | Meet the Team | Practice Satisfaction Guarantee | Our Price Promise  | Quality Guaranteed

Why choose Croft and Graves?

outsideAs a client, you experience :-

• Quality, affordable, eyewear including designer eyewear
• Extended opening hours on Wednesday until 7:00pm
After school and Saturday appointments
• State-of-the-art technology and modern equipment
• NHS and Private patients welcome
• Corporate Eye care Scheme for local employers
Home Visits
• Specialists in Sports & Safety Eyewear
• Ground floor access
• Supporting the local community
• A unique and personalised service
• Reassuring clinical expertise using the latest state of the art technology
• A team focused entirely on your eye health and service tailored to meet your individual lifestyle and visual needs

Our philosophy is simple.


Your eye health matters to you and it matters to us too – there is no compromise.

You benefit:


• By having a wide choice of designer frames and a range of modern stylish eyewear to suit a variety of needs and budgets
• By being with a contact lens specialist practice – being independent means that you can try the best lens suited to your visual needs
• By being with the first optical practice in Tynedale to offer the very latest optical diagnostic technology – the Optical Coherence Tomography • Scanner or OCT

All this means you experience the most thorough eye examination, get the care you need sooner, giving you the best chance for great vision.

That’s the beauty of being an independent optical practice, and why our clients choose us and recommend us again and again. If you are looking for the very best in clinical care, with excellent client service, and affordable quality, then come to Croft and Graves Optometrists and experience the difference.

Great customer feedback 

“Brilliant Service – feel so well looked after! Completely professional, caring and thorough at all times – very good advice on looking after eyes, choice of glasses. Could not have been more pleased!”

“Best glasses I’ve ever had. I put them on and drove in them straight away” (First time Varifocals). Mrs.B.


Meet the Team





Practice Satisfaction Guarantee


At Croft and Graves Optometrists, our philosophy is simple. Your eye health matters to you and it matters to us too – there is no compromise. As a valued client, you experience an exceptional, unique and personalised service and reassuring clinical expertise using the latest state of the art technology.

Our team is entirely focused on your eye health and individual lifestyle. You can expect to be in style with affordable quality eyewear and premium designer glasses and sunglasses. Wearing high quality frames does make a difference – it makes a statement about you – the way you look and feel, coupled with premium lenses ensures that you get the best possible vision, every time. Our expert dispensing team are trained to style you, giving you the look and image you want.

That’s the beauty of being independent, and why our clients choose us and recommend us again and again, no matter what your needs are or budget.

Our Price Promise


At Croft and Graves, We are committed to giving you great value through high quality products, at great prices, which is why we give you our “price promise”.
If you find the identical frames and lenses for sale cheaper at a registered high street opticians elsewhere within 30 days of your purchase we will match the price or refund the difference.

Quality Guaranteed


We provide a two year manufacturing guarantee with every pair of glasses purchased. So if within this time you find a manufacturer defect in your glasses we will repair or replace them for free. Should we have to replace your frames and the identical frame is not available, then we will replace it with a suitable alternative to the same value.